Training Lead - Beauty

OBJECTIVE/ PURPOSE OF THE JOB:

• The Training Manager is responsible for developing and implementing training programs that reinforces each brand philosophy. Creates and adapts training materials and presentations and conducts training and education to support field sales team and directly supports in promotions, events and training in the respective markets for domestic and travel retail.
• Responsible for but not limited to overseeing the training and coaching aestheticians and massage therapists in hotel, day spas, salons and barbers. Participates in events with sales directives; collaborates on special PR activities and events to deliver exceptional experiences and brand building moments while championing for consumer engagement.

KEY RESPONSIBILITIES:

• Understands and exemplifies each brand philosophy and culture.
• Mentoring and development of the Junior Trainer.
• Trains the field sales teams on product knowledge, advanced skincare application techniques, and selling behaviors to achieve a consistent brand message within each channel and ensure Sales Team are informed and trained in all new products and protocols.
• Trains and motivates staff in accordance to brand protocols.
• Formulates training policies, practices and procedures with the Division Manager.
• Communicates training recaps to appropriate stakeholders.
• Understands sales goals related to the respective channel
• Creates appropriate feedback loops to the appropriate channel director and sales managers to ensure quality services and experiences.
• Cultivates strong relationships with all internal and external partners including all levels of leadership, front office staff, therapists and brand colleagues.
• Oversees and carries out product demonstrations to prospect hotels, day spas, salons, etc. in conjunction with the Junior Trainer and sales managers.
• Leads and participates on education conference calls to engage network in ongoing communication and sharing of best practices.
• Manages the individual training and promotional activities per market, key accounts and individual clients in order to increase turnover and therapist quality per door.
• Plans, organizes, executes and supports special events in conjunction with marketing team, both in-store and on location.
• Keeps staff well informed on execution of events and communicates needs accordingly to improve customer experience.
• Develop Training strategies for both the Division Portfolio and each brand to improve individual market and territory share in all product lines and collaborate with Division Manager.
• Interprets short-term and long-term effects on training strategies in operating profit.
• Manages the development and delivery of training and sales support materials, webinars, videos and communications to inspire and enhance ongoing education, reinforce brand equity, customer experience, sales and profitability.
• Designs and conducts comprehensive training that incorporates product knowledge, selling skills, business operations.
• Monitors and evaluates training program effectiveness and make necessary adjustments to meet the needs of the business.
• Manages the creation and delivery of the Annual Training Calendar to ensure alignment with both Brand and Marketing Teams.
• In charge of the creation and adaptation of both new and existing training materials and presentations of each brand when required and structures training delivery accordingly.
• Support each brand and market with their respective marketing calendar to reach their commercial objectives.
• Productive and time efficient management of overall training calendar.
• With brand permissions, customize and tailor-make brand protocols for key client accounts.
• Responsible for updating current and new brand treatment costs per protocol and treatment descriptions when required.
• Creation, implementation and adaptation of brand protocols per specified market.
• Oversee and manage the creation and design of wholesale incentive schemes for partners to maximize orders.
• Monitor quality standards within existing business partners, ensuring correct brands’ presentation, customer service, products knowledge and shares feedback accordingly.
• Participates in creating professional merchandising guidelines with both Sales and Marketing teams in line with global brand standards.
• Conveys merchandising guidelines to each client for their respective brand, ensures compliance of brand and merchandising standards, monitors merchandising adherence per store and shares feedback with sales and marketing teams.
• Oversees the Junior Trainer in the recording of training reports to ensure they are updated at all times.
• Oversees the Junior Trainer in the recording of therapist brand certifications.
• Oversees the Junior Trainer in the record keeping of brand introduction and novelty gifting.
• Creates and sets standards for all brand assessments in both theory and practical.
• Develops product and treatment knowledge assessment standards whilst adhering to brand guidelines.
• Determine and deliver training needs for all professional and retail accounts.
• Delivery of existing and new brands training course structures.
• Conducting presentations and demos to potential business clients.
• Supports the Junior Trainer on the implementation of product and treatment knowledge assessments.
• Oversees the performance of each brand: market awareness, product knowledge by sales staff and taking actions on suggesting required steps for improvements.
• Monitor quality standards within existing business partners, ensuring correct brands’ presentation, customer service, products knowledge.
• Identify training and marketing needs for individual accounts.
• Monitors competitors’ promotional activities and merchandising of POS, shares feedback with the sales and marketing teams.
• Working in conjunction with Sales Managers by conducting research on competition, its pricing and distribution channels, marketing strategy, market success and market share.
• Monitor market trends and identifying gaps in the market in terms of brands, products, concepts.
• Maintains in-depth knowledge of market trends, competitor’s products, service offerings, demographics and customer needs, behaviors and reactions. Shares insights with management team.
• Analyze market trends to provide inputs for new agency evaluations.
• Overseas the management of the Training Stocks.
• Leads brand presentations and demonstrations at beauty exhibitions, business partners presentations, press events and media such as bloggers.

JOB REQUIREMENT:

• Minimum of a One Year Diploma in Beauty Therapy or Aesthetics from a reputable College/University.
• Professional Beauty Industry Qualifications should be obtained from a registered CIDESCO, CIBTAC or City & Guilds Institution.
• Bachelor’s Degree in Adult Learning, Psychology, Education or Organizational Behavior is a plus.
• A minimum of 5-7 years of relevant experience in the Beauty Industry is a must.
• A minimum of 3-5 years’ experience in the Beauty Industry within the Gulf Countries (GCC).
• Understanding and insight into the Middle Eastern market.
• Experience in Spa/Sales/Education Customer experience.
• In-depth knowledge and experience within a luxury skincare environment.
• A passion for training with proven success in beauty industry.
• Excellent understanding of the GCC professional spa and salon channels is an advantage.
• Ability to create strong relationships.
• Strong analytical skills, with an inquisitive and innovative mindset.
• Problem-solving oriented.
• Persuasive and determined with a strong ability to make things happen.
• Ability to work autonomously and to be flexibly minded.
• Resilient to competition and continuously changing market.
• Excellent time management skills.
• Excellent communication, interpersonal, motivational, coaching and presentation skills.
• Knowledge of traditional and modern training methods (“how to video’s, e-learning, mentoring, coaching, classroom, and events).
• Ability to present and tailor information to a variety of audiences.
• Strong knowledge and experience within a luxury skincare environment.
• Proven ability to multi-task in a fast-paced environment.
• Fluency in English is a must.
• Arabic, French or Italian would be a plus
• Advanced knowledge in MS Office including Word, Excel and PPT
• Must hold a valid Driver's License
• Valid GCC Light Vehicle Driver’s License is a plus