Digital Marketing Coordinator

OBJECTIVE/ PURPOSE OF THE JOB:

Support marketing efforts by managing digital platforms, including the e-commerce backend, and ensuring effective customer engagement. The role aims to enhance brand visibility, improve customer experience, and contribute to business growth through consistent marketing activities.

KEY RESPONSIBILITIES:

Operations:

•         Manage social media accounts (posting, scheduling, engagement)
•         Respond to customer queries across all digital platforms
•         Coordinate with operations for accurate customer responses
•         Upload and manage products on the e-commerce platform (e.g., WooCommerce), including descriptions, images, and pricing.
•         Apply basic SEO and keyword optimization
•         Support marketing campaigns and promotions (online & offline)
•         Maintain brand consistency across all platforms
•         Support events and in-store promotions
•         Create basic designs using Canva or similar tools as needed
•       Stay updated on market trends, competitor activities, and consumer preferences, especially in the consumer electronics sector.
•       Monitor and report on performance (sales, traffic, engagement)
•       Track market trends and competitor activities
•       Works closely with the operations, Sales, and designing teams
•       Collaborates with design and digital marketing teams for campaign execution. 
•       Supports internal teams by providing timely updates on marketing activities, product uploads, and customer feedback.
•       Interacts with customers through social media , emails, and online platforms.
•       Coordinate with vendors or service providers for website support 
•       Monitors competitor activities and markets trends to align marketing efforts
•      Represents the brand externally by ensuring consistent communication and engagement across all channels. 

JOB REQUIREMENT:

·       Bachelor’s degree in Marketing, Communication, or a related field.

·       Certifications in Digital Marketing, Social Media Management, or E-commerce are a plus

·       0–2 years of experience in marketing, social media management, and e-commerce operations.

·       Experience in the consumer electronics industry is an advantage

·       Exposure to product launches, marketing campaigns, or promotional activities is preferred

·       Social media management (posting, scheduling, engagement monitoring

·       E-commerce platform management (WooCommerce, product uploads, bulk uploads, stock management)

·       Basic SEO knowledge and keyword optimization

·       Basic design skills (Canva or similar tools)  is an advantage

·       Good communication and coordination skills

·       Ability to work with cross-functional teams (operations, designers etc.)

·       Analytical mindset for monitoring social media and website performance

·       Analytical mindset for monitoring social media and website performance